Privacy Policy

Last updated: March 2026

1. Introduction

VizTools is a free suite of professional productivity tools for product managers, freelancers, and teams. We built VizTools because good tools should be accessible — not paywalled — and because the data you create should stay yours.

We take privacy seriously. This policy explains exactly what data we collect, why we collect it, and what we do with it. There are no surprises here. If you have questions, email us at privacy@viztools.app .

2. Data We Collect

We collect only what is necessary to operate the service. Here is a complete picture:

Analytics (Google Analytics 4)

We use Google Analytics 4 to understand how visitors use VizTools — which tools are used and how often. Google Analytics may set cookies and collect anonymised usage data. You can opt out at any time using Google's opt-out browser add-on. Data is processed by Google in accordance with their Privacy Policy.

Firebase Authentication (optional)

No account is required to use any VizTools tool. If you choose to sign in — in order to save your work — we use Google OAuth via Firebase Authentication. In that case, we receive your name and email address from your Google account. We use this information solely to identify your account and associate your saved outputs with it. We do not store your Google password.

Saved Outputs (Cloud Firestore)

If you sign in and explicitly click "Save", the structured output you created (e.g. a PRD, a RICE matrix) is stored in Google Cloud Firestore. This data is stored under your user ID and is only accessible to you. We do not read, analyse, or share your saved outputs.

3. Data We Do Not Collect

To be explicit about what we do not do:

  • We do not set cookies of any kind (analytics or otherwise).
  • We do not use tracking pixels or fingerprinting.
  • We do not serve third-party advertising.
  • We do not sell, rent, or trade any personal data.
  • We do not collect payment information (VizTools is free).
  • We do not track you across other websites.
  • We do not collect data from users who are not signed in, beyond the anonymous aggregate analytics described above.

4. How Your Data Is Used

Each piece of data we collect has a single, specific purpose:

  • Analytics data — used to understand which tools are being used and identify areas for improvement. Data is aggregate only; no individual is identifiable.
  • Authentication data (name + email) — used to identify your account, display your name in the UI, and associate your saved outputs with you. Never used for marketing.
  • Saved outputs — stored to make them accessible from your dashboard across devices. We do not process, read, or use these for any other purpose.

5. Data Retention

  • Analytics — retained as aggregate statistics with no personal identifiers. No time-bound deletion needed as no personal data is stored.
  • Account data — retained until you delete your account. You can request account deletion at any time by emailing privacy@viztools.app.
  • Saved outputs — retained until you delete them. You can delete individual items from your dashboard at any time, or request bulk deletion by email.

6. Your Rights

You have the following rights regarding your personal data:

  • Access — request a copy of the data we hold about you.
  • Correction — request correction of inaccurate data.
  • Deletion — request deletion of your account and all associated data.
  • Portability — request a machine-readable export of your saved outputs.
  • Objection — object to any processing we carry out (though our processing is minimal by design).

To exercise any of these rights, email privacy@viztools.app. We will respond within 30 days.

7. GDPR Compliance

If you are in the European Economic Area (EEA), the following applies:

  • Lawful basis for analytics — legitimate interest (understanding how our service is used to improve it). This is proportionate given no personal data is stored in analytics.
  • Lawful basis for authentication and saved outputs — performance of a contract (providing the save-to-dashboard feature you have requested by signing in).
  • Data processor — Google Firebase (Cloud Firestore and Firebase Authentication) acts as our data processor. Google participates in the EU-US Data Privacy Framework, providing adequate safeguards for transatlantic data transfers.

8. Contact

For any privacy-related questions, requests, or concerns, please contact us at:

privacy@viztools.app

We aim to respond to all privacy enquiries within 30 days.


VizTools — Privacy Policy — Last updated March 2026. We may update this policy from time to time. Continued use of VizTools after an update constitutes acceptance of the revised policy. We will note the date of any changes at the top of this page.