Email Campaign Revenue Calculator

The Email Campaign Revenue Calculator is a free email marketing ROI calculator for marketers, newsletter operators, and e-commerce teams who want to forecast campaign revenue before they send — or benchmark results after. It models the full email funnel from list size through to revenue and net profit.

Enter your list size, open rate, click-to-open rate, conversion rate, and average order value. Adjust the sliders to match your historical metrics or industry benchmarks. The funnel visualization updates instantly to show opens, clicks, conversions, and total revenue. Add your cost to send (platform fees, copywriting, design) to unlock the campaign ROI and net profit figures.

Use this calculator to size a campaign before writing the brief — knowing that a 1% improvement in CTOR doubles your clicks at no extra cost changes how you prioritize creative effort. It's also useful for presenting expected results to stakeholders, comparing the impact of list growth versus engagement improvements, and setting realistic targets for A/B test uplifts. E-commerce teams, SaaS marketers, and solo newsletter creators all use this model to understand the value of each subscriber.